Serve your customers so well they come back again and again.

“Do what you do so well that they will want to see it again and bring their friends.”

-Walt Disney

The above quote from Walt Disney tells us what we need to do to have more loyal customers. It’s simple and to the point. And, it shouldn’t be all that hard to do.

But we all know this ideal is often the exception rather than the norm. We know this from experience. We know this from stories we hear and read. We know this as a part of our culture. The lack of service in our service economy is a story so old and worn it’s cliche.

Yet, it’s true.

The bad news is, poor service can hurt any organization. No matter how good a product or service is, if it’s delivered in a way that makes customers cringe, the company will pay a big price. Bain & Company estimates the average company loses 10 to 15 percent of their customer base every year. And Forum estimates that 84 percent of customers who leave, do so because of poor service.

Combine these numbers with another statistic that says it can cost 6 to 7 times as much to acquire a new customer as it does to retain an existing customer. (This number is also from Bain & Company).

This leaves a scary picture of how damaging bad service can be to the bottom line of a business.

The good news is, things don’t have to be this way.

Any company can increase revenue and profits by improving customer loyalty. In fact, Fred Reichheld suggests a 5% increase in customer loyalty can boost your profits anywhere from 25% to 95%.

The really good news is this:

Measuring and improving customer loyalty is not complex. It does not require a Harvard MBA. It doesn’t cost a fortune. It can be done by any organization. It does take effort and time and a willingness to change. But the payoff can be huge.

The Stirtz Group LLC exists to help organizations improve customer loyalty.

We do this by helping you serve your customers better than ever before. We have a common-sense approach and a system that has worked with a variety of businesses.

When you improve customer loyalty this way, you can expect these things to happen in your business:

-Increased revenue and profits
-Lower employee turnover
-Improved employee morale and engagement
-Overall quality increase
-Sustainable, healthy growth

To find out more about how we might help you, take a look at these pages:

Services
Consulting
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About Stirtz Group LLC
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If you want to do more than look at a website, drop me an email or give me a call at 1-952-212-4681. I’d be happy to chat with you about your business.

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Thanks for stopping by.

Kevin Stirtz, President
Stirtz Group LLC